By taking the company national, Lisa and Dan optimized the existing potential, increased sales and created name recognition.
Unfortunately in 1995 it became evident that the New Orleans location could not accommodate the expectations of the newly developed client base and the company had to be moved.
The first step was to buy out the existing partners, followed by changing the name of the company to Serban Furniture Design, and finally to relocate to southern California.
This move allowed the Serbans to establish a larger factory, introduce new original designs and expand further into new markets.
